Sunday, January 13, 2013

The Truth Behind All Those Dealer Fees



Avoid "slick" car dealers like this guy

Have you ever been enticed into a dealership because of a car advertised online (or in the newspaper) that had a fantastic low price? What happened when you arrived at the dealership to check out this car?

Odds are that if you went with a traditional dealership the "fantastic low price" quickly escalated once a myriad of dealer fees were added. It can be like pulling teeth to find out what the total price of your car will cost after add-ons, hidden costs and interest after financing.  Sure, they may try to lure you with negotiating a lower monthly payment, or lower the sticker price but that just means they are likely disguising their profits elsewhere in your deal. 

Fees like dealership handling fees (usually around $500 in the Denver metro area) and exorbitantly overpriced add-ons (like a $300 carpet treatment) have become the norm at traditional car dealerships.
I believe this kind of pricing is deceptive, but many car buyers have come to expect this kind of experience from dealers.

Shouldn’t this process change? Why can’t there be an alternative to this headache-inducing car dealership shell game?

I’m sure you can see where I am going with this: Yes, this process can change and you can get rid of the headache of these hidden fees.

As an auto broker, I work with and for my clients to find the best bang-for-the-buck option while providing clear, upfront pricing with no additional fees. I do not charge a dealership handling fee and I pre-negotiate very aggressive pricing with the best dealerships in Colorado. Because I work with H.M. Brown, we have the leverage and power to negotiate better prices than private individuals can. 

Just like at car dealerships, I am compensated for my services, but unlike them, I provide you with a single price that includes my compensation (much like a Realtor would).  

Wouldn’t you rather save the time and headaches involved with the dealership shopping process and choose to work with someone who is able to shop with your needs in mind? I can find new or used cars anywhere and have unparalleled access to cars and financing compared to any other option in Colorado.




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